Brand Identification
BRAND IDENTIFICATION INTRODUCTION Brand identity is a unique set of associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from the organization members. These associations can include · signature tune (for example: Britania “ ting-ting-ta-ding), · trade mark colour(for example: blue colour with pepsi), · logo(for example: nike), · tagline(for example: Apple’s tagline is “think different:”. Every person has its own identity in the society. Brands like individuals have their own identity. A brand identity is all the visual elements of a business viz. name, symbols, designs, fonts, colours that together identify and distinguish a brand in customer’s mind. A brand is unique due to its identity. Brand identity is the total proposal promise that an organization makes to customers. It is the noticeable elements of a brand (fo