Case Study on Intranet
What is Coca-Cola Enterprises? Coca-Cola Enterprises (CCE) is one of the world’s largest Coca-Cola bottlers. It manufactures, bottles and markets Coca-Cola products in Belgium, France, Great Britain, Luxembourg, the Netherlands, Norway, and Sweden – including sparkling soft drinks, sports and energy drinks, juices, and waters. What was the challenge? In October 2010, CCE sold its operations in North America and acquired the Coca-Cola bottling operations in Norway and Sweden. This created a company with 13,000 employees operating solely in Europe. As part of a drive to increase productivity and create a sense of belonging to the new organization, a project team was created to research, develop and execute how digital communications could help employees to act more as ‘one business’. What did the team do? First, they carried out 1,500 hours of research during 2011 to find out what employees and the business needed. They found that: 1. Employees wanted more timely, accu...