Wages and salary administration is an integral part of the management of the organization. Wages and salary is a systematic approach to providing monetary value to employees in exchange for work performed. Among the four most important Ms, Men play a dominant role. The only way by which men can be gained, retained and satisfied is through wages and salaries. This study is made to know how the employees are graded and how they are paid wage and salaries. Wage and salary administration refers to the establishment and implementation of sound policies and practices of employee compensation. It is essentially the application of a systematic approach to the problem of ensuring that the employees are paid in a logical, equitable and fair manner. Wage and salary administration includes areas such as job evaluation, development and maintenance of wage structure, wage payments, incentives, profit sharing, wage changes and related items. It may achieve several purposes...
BRAND IDENTIFICATION INTRODUCTION Brand identity is a unique set of associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from the organization members. These associations can include · signature tune (for example: Britania “ ting-ting-ta-ding), · trade mark colour(for example: blue colour with pepsi), · logo(for example: nike), · tagline(for example: Apple’s tagline is “think different:”. Every person has its own identity in the society. Brands like individuals have their own identity. A brand identity is all the visual elements of a business viz. name, symbols, designs, fonts, colours that together identify and distinguish a brand in customer’s mind. A brand is u...
What is Coca-Cola Enterprises? Coca-Cola Enterprises (CCE) is one of the world’s largest Coca-Cola bottlers. It manufactures, bottles and markets Coca-Cola products in Belgium, France, Great Britain, Luxembourg, the Netherlands, Norway, and Sweden – including sparkling soft drinks, sports and energy drinks, juices, and waters. What was the challenge? In October 2010, CCE sold its operations in North America and acquired the Coca-Cola bottling operations in Norway and Sweden. This created a company with 13,000 employees operating solely in Europe. As part of a drive to increase productivity and create a sense of belonging to the new organization, a project team was created to research, develop and execute how digital communications could help employees to act more as ‘one business’. What did the team do? First, they carried out 1,500 hours of research during 2011 to find out what employees and the business needed. They found that: 1. Employees wanted more timely, accu...
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