RESPONSIBILITY ACCOUNTING Meaning Responsibility accounting is a system of dividing an organization into similar units, each of which is to be assigned particular responsibilities. Responsibility accounting is a management control system based on the principles of delegating and locating responsibility. Responsibility accounting is a system under which managers are given decisions making authority and responsibility for each activity occurring within a specific area of the company. Under this system, managers are made responsible for the activities of segments. These segments may be called departments, branches or divisions etc. Among the control techniques “responsibility accounting” has assumed considerable significance. While the other control devices are applicable to the organization as a whole, responsibility accounting represents a method of measuring the performance of various divisions of an organization. Definition According to Charles T. Horongrent, ...
BRAND IDENTIFICATION INTRODUCTION Brand identity is a unique set of associations that the brand strategist aspires to create or maintain. These associations represent what the brand stands for and imply a promise to the customers from the organization members. These associations can include · signature tune (for example: Britania “ ting-ting-ta-ding), · trade mark colour(for example: blue colour with pepsi), · logo(for example: nike), · tagline(for example: Apple’s tagline is “think different:”. Every person has its own identity in the society. Brands like individuals have their own identity. A brand identity is all the visual elements of a business viz. name, symbols, designs, fonts, colours that together identify and distinguish a brand in customer’s mind. A brand is u...
A role model is a person whose example, behaviour, achievements, success stories can be emulated by other individuals especially young people. A role model is someone from whom other individual gets inspiration and aspires to be like them. One of the most important characteristics of an ideal role model is never to give up hope and hard work in the face of oddities. Life is ready to throw challenges at different stages but a true winner is the one who does not get vulnerable to the unfavorable situation and keeps on finding ways to beat the challenge and fight right up to success. Dr.APJ Abdul Kalam has encouraged many young blood of India to dream big and achieve those. He belongs to a poor family yet with his hard work and self belief, became the 11th President of India. He did not have anyone to support him at childhood as his father’s income was not as per needs. Kalam, at a very early age had to start working to support his father financially by selling newspapers at Rameswaram ...
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